Google News is reporting that the popularity of the new and improved H1 2017 sweatshirt has soared over the past month, reaching a new high of 9.6% in Canada.
The number is the highest since January, when the number rose to 8.9%.
The number of searches for the brand has also grown, from 6.7 million searches in February to 10.4 million in March.
The brand now boasts 2,000 stores in Canada and one in seven Canadians say they would wear the new version of the sweatshirt.
H1 is one of several major companies that have been taking the wraps off the H1 2018 edition, which debuted on March 9, 2018.